Writing
Recent thinking
Personalisation in an RFP is a red flag
My ideas live in a lake, not a filing cabinet
Agencies need to sell judgment, not delivery
Projects fall apart over (the lack of) a definition of success
I'm not (too) worried for 20-somethings. I'm worried for 40-somethings
I'm not trying to protect yesterday
This is not the time to back one AI horse
AI is the great leveller
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