Thinking on enterprise delivery, AI and learning.
I've spent 25+ years overseeing the delivery of large web projects. This is where I share my thinking and experience.
Latest writing
Personalisation in an RFP is a red flag
Recent thinking
All writingPersonalisation in an RFP is a red flag
My ideas live in a lake, not a filing cabinet
Projects fall apart over the definition of success
I'm not worried about the 20-something. I'm worried for the 40-year-old
I'm not trying to protect yesterday
This is not the time to back one AI horse
AI is the great leveller
Client-built apps are advanced prototypes, not production code
Get new writing by email.
New pieces come to your inbox, so you never have to go looking.
One email a week. Leave any time.
✓Nearly there. Check your inbox to confirm.
Partner of the Year, 2024
The first agency to be named Partner of the Year by both WordPress VIP and WP Engine
Americaneagle.com: WordPress VIP Partner of the Year and WP Engine North America Agency Partner of the Year.
Why listen to me
More about me- 25+years in enterprise digital
- 800people in the agency
- 14years running my own agency
- 1stdouble Agency of the Year
- VIPAdvisory Board seat
- VFXon Hollywood films