De-risking & delivering large web projects, AI and staying curious.

Thinking

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  The value of project prototypes

  2 min read

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  An AI squad, not a committee

  1 min read

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  Personalisation in an RFP is a red flag

  2 min read

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  AI trust is earned

  2 min read

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  The cheetah and the snail

  2 min read

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  Our enthusiasm is not a good gauge of business value

  2 min read

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  Building the Enterprise AI Stack

  1 min read

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  Agencies need to sell judgment, not delivery

  3 min read

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  I'm not (too) worried for 20-somethings. I'm worried for 40-somethings

  3 min read

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  I'm not trying to protect yesterday

  2 min read

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  This is not the time to back one AI horse

  2 min read

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  AI is the great leveller

  2 min read

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  What can go wrong?

  2 min read

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  Client-built apps are advanced prototypes, not production code

  1 min read

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  The learning system beats the agentic swarm

  2 min read