Writing
Recent thinking
Personalisation in an RFP is a red flag
My ideas live in a lake, not a filing cabinet
Agencies need to sell judgment, not delivery
Projects fall apart over the definition of success
I'm not worried about the 20-something. I'm worried for the 40-year-old
I'm not trying to protect yesterday
This is not the time to back one AI horse
AI is the great leveller
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Why listen to me
More about me- 25+years in enterprise digital
- 800people in the agency
- 14years running my own agency
- 1stdouble Agency of the Year
- VIPAdvisory Board seat
- VFXon Hollywood films